Marketers are spoiled for choice in relation to content curation and sharing software. This software space is filled with platforms that enable you to search through content, filter noise, and analyze the impact of your social shares.
Marketers love BuzzSumo, and for good reason. It provides content research, social listening, influencer sourcing, and link research in one place, and lots of this info is free – to a point. Once your business needs some thing or distinct from what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a summary of the best BuzzSumo alternatives for many different use cases. Every one of these tools provides some sort of “trending content,” feature, but that’s really where the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a favor and look for these options.
EpicBeat is built to curate content, find influencers, and perform social listening tasks. The interface has a good amount of features, but is still easy to learn, with filters, charts, and graphs to help you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly via your site. It gives integrations for social listening across most platforms, although only Twitter is accessible in the free level.
The free version also limits anyone to content up to a month old, but when that’s all you need, it’s free forever. In the premium level, subscribers can observe content lists as old as one year. The website offers built in sharing and engagement stats for every content asset, in order to find probably the most viral content and share it on the platform.
EpicBeat content dashboard
Through the same company that owns EpicBeat, EpicTrack is definitely an enterprise-level content sharing platform for your data-driven marketer. This software is a buzzsumo alternatives, but far more powerful with adding in-depth analytics on how content affects your profits. By combining your site content aggregation and sharing with site visit data, EpicTrack shows specific ROI for each piece of shared content. Which means you can track the immediate outcomes of each post from the same platform where you first discovered or scheduled the share.
Together with supplying you with an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, both of which are created to allow you to gauge reader feedback. Sentiment Analysis informs you the tone of comments and shares, so that you can react quickly to feedback from customers (both positive and negative) without searching through every mention by hand. Mention Analytics tracks your site content authors and filters customer response for you personally.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and online magazines in accordance with the topics and publications you specify. That could be useful if you’re looking for relevant third-party content to talk about – or, heck, just read – on a daily basis. Although Feedly is constructed on the Rich Site Summary (RSS) model, it is far above the regular Feed with sharing, suggestions, as well as over 200 application integrations. Every piece of content articles are stripped down to its basic text and pictures, filtering out ad noise and sign-up interruptions, making reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, nevertheless the app integration permits you to construct your keyword and mention notifications in your existing content feed. The vast quantity of app integrations means sharing pertinent content with your team or audience is simple. Feedly doesn’t provide much when it comes to analytics on existing or shared content, however the stripped-down feel, mobile app, as well as simple content discovery tools turn this into a fantastic tool for marketers centered on reading and sharing.
Feedly mobile content views
Oktopost is designed specifically for marketers and social media marketing managers inside the B2B space. Along with content discovery formats, your team can connect existing RSS feeds to check your most valuable resources for new content. Automation helps streamline your posts sharing by scheduling posts across social platforms and services. Additionally they give you a browser extension for simple scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics right into their platform to aid marketers look at the impact of their content. In addition, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored to your organization’s needs.
Oktopost social curation dashboard
Because the name suggests, Sprout Social is a social media-focused content curation and sharing tool for marketers. The mix of discovery and publication capabilities with customer care and lead tracking makes this a strong tool for smaller businesses and companies with high social engagement. Analytics and reporting features round out the platform, allowing marketers to prove successful campaigns and show measurable leads to stakeholders.
Sprout Social’s strength is in its customer-focused integrations. Direct messages through your social channels are routed to the dashboard, where any authorized users can respond without switching between several different accounts. You can also take advantage of the Monitoring feature to go by mentions having a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is fantastic for marketers and social media marketing managers who wish to improve backlinks and relative SEO while also tracking content and mentions. Ahrefs crawls over 4 billion links daily, which comes in handy if your strategy relies heavily on building links. While those crawlers are out scouring the world wide web for links, they’re also in a position to curate a lot of brand- and keyword-related content for your personal team to talk about. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike many of the platforms on this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. What it really lacks in sharing capabilities the program makes up for in analytics. Ahrefs is perfect for content managers and SEOs thinking about how content and backlinking affects overall site and website landing page rankings, but could possibly be confusing at a discount experienced users.
Ahrefs content analytics dashboard
When you’re ready for an alternative choice to BuzzSumo, you may monitor the achievements of your social posts by searching through channels and switching from platform to platform, or save time and change to a social networking platform that would it all.