Selecting a PPC Agency which meets your expectations can be a long and sometimes difficult process. Many client’s may go through numerous agencies before choosing the best one to meet their business design.
This does not mean that this past agencies were not good at their work, but indicates that the actual industry is so bespoke that client’s are demanding more insight that previously.
There is plenty of choice, there ought to be 1000’s of dedicated and integrated PPC agencies who use different tools and methods to achieve their client’s targets. This short article aims to supply a few recommendations on things to search for and what things to ask, in the early stages in the RFP.
Are you currently limited to one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or in-house technology solution which manages your campaign performance, when they are restricted to one solution. Then is that solution suited to your model??
Is it possible to provide case studies for you clients, performance? – Obviously this data is confidential, but they will be able to provide “ball park” figures and percentages to allow them to prove how successful these are. You will have to take a look at their performance since dealing with the campaign so ask for a pre and post snapshot to get into the impact.
What differentiates you against others? – This is probably the most important question of which all, with a huge number of PPC agencies competing for your business, what makes them different? Expect some “marketing” fluff within this reply, but look involving the lines, an agency should be passionate and devoted to the their customers and present something unique.
Describe our business, and how it is currently viewed within the market – A PPC agency should know there client’s business and merchandise inside out, they will be an extension of your marketing team, ppcmangement should know your business. This also shows if the agency did their research and it has taken some time to understand your preferences.
Simply how much? – Easy enough really, what is the cost, including tracking fees, setup costs as well as any other “hidden charges”. Get it in composing and ensure that all prices are fully transparent. After you have this you might be then capable of working out a true Roi (ROI).
Include these simple questions in your brief, and you will must be able to pick the right agency. We also recommend you “Google” them and check out how they are perceived in the market.